In what is probably the most under-reported campaign website gaffe of the 2012 presidential election, we’ve learned that between Mitt Romney’s digital staff of well over 80, none of them were able or willing to correct a glaring mistake in tagging posts. The most recent “error” takes place as recently as a couple weeks ago.
Here’s a snapshot of the tag results page for Bain Capitol, with 10 results:
And here’s a snapshot of the tag results page for Bain Capital, with 0 results (and an error to boot):
Now of course there’s an argument to be made that the auto-complete feature in many CMS platforms may have played a role in the company name faux pas, but with such a large web team overseeing all that’s published, I’m willing to bet ($10,000 fucking dollars, yo) that this is an intentional misspelling to further confuse Romney’s time at Bain.
UPDATE 8/29: The Romney campaign has added correct Bain Capital tags to two posts with the correct spelling in addition to the “o” variant. So that’s two semi-corrections and eight still tagged wrong. Ahh, corporate bureaucracy in action.