The Coca Cola of Andy Warhol’s time is merely nostalgia

Jason Kottke, who I read on a regular because he has many brilliant observations, shared this Andy Warhol quote on Coca-Cola (reposted for the purpose of this discussion):

What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.

The sad thing is that this is actually no longer true. The formula has been adulterated, with most observant people aware of the insane/bureaucratic/corporate welfare (*spit*) reasons why… in fact I found a store that sells expensive sucrose “real sugar” Coca Cola, what I could easily describe as luxury coke for $16.95 per 12-pack. I doubt the White House (or Congress) would find it difficult to afford to stay fully stocked, nor would any celebrity/elite/etc that want the real thing.

I’m sure Andy Warhol would have something more to say, but he’s dead…

2 Comments
  1. hmm, mexican coke isn’t exactly luxury. it’s not that much of a premium (a buck a bottle), and can be found on special for less than HFCS coke. It’d be no different than Warhol drinking Coors. The only extra cost is shipping from where its sold normally to your neck of the woods

    1. My point is that Warhol’s observation is so obviously dated. There is no ONE COKE, it is many different COKES plural. He was making an observation that American capitalism prided its products on quality of excellence for everyone, but as we can see, that is no longer the case.