ACTIVIST GROUPS AND PARENTS SAID they intend to file suit against Viacom for ads on Nickelodeon promoting foods that are harmful to kids.
The suit, to be filed in a Massachusetts court, will also charge cereal giant Kellogg with marketing foods to children that are low on nutrients and high in sugar and health risks.
The plaintiffs want the court to block the companies from promoting the foods on platforms where children under the age of eight account for at least 15 percent of the audience, plus halt marketing via Web sites, toy giveaways, and other tactics.
Specifically targeted are Kellogg and Nickelodeon.
The suit could charge Viacom $25 each time a Massachusetts child views an ad for the foods in question on its Nickelodeon network, and Kellogg each time a child views an ad for one of its products in question on Nick or another network. The plaintiffs said, however, that marketing changes are the goal–not monetary damages.
I’ll believe this is a serious issue when I start reading about gangs of armed 8 year olds, incited by the latest Sponge Bob rerun, rioting and looting local convenience stores to get their fix of Apple Jacks and Pop-Tarts.