Louisiana’s Libertarian gubernatorial candidate T. Lee Horne III has a new ad out. It’s short and to the point, like any good campaign ad (via):
Some of you are gonna be like: “WTF? What’s his message?” As I initially was. That’s the simplicity… he’s showing a biker without a helmet will vote for him (that message is there) and teasing with his campaign website url. Many people don’t realize it, but bikers may be the Libertarian secret weapon in a lot of campaigns, since we’re often the only party that want to let them decide whether to wear a helmet or not.
I hope Horne can follow-up this ad with future ones with different groups supporting him. It could be a strategy that pays off in buzz for him as it’s one of those things where it allows the viewer to read a lot into it and isn’t preachy.