Suppose you wanted to market your organization as a large, growing, robust and effective organization that appealed to newcomers. How would you want your marketing material (website) to look? Would you want it to appear as though it was thrown together by an amateur in a short period of time — basically telling the reader that you really don’t care much about them or what they think? Or would you want it to be simple, appealing, informative, well thought-out and easy-to-use? The former may sound a bit silly but that is exactly the image theis portraying.
On the other hand, there are some third parties that appear to have grasped at least the basics of marketing:
Natural Law Party
America First Party
Hell, even the Communist Party can put together a semi-decent website.
The LP’sis visually unattractive, boring, unorganized, cluttered, outdated and filled with irrelevant information. No, the LP didn’t become the third-largest party with a fancy website. However, there are a lot of people dissatisfied with the Democratic and Republican parties right now and we really don’t need to give them another reason to dismiss us.