For years, I’ve been critical of how many LP members write press releases and try to offer suggestions about how toand them. My friend and newly elected (as of yesterday) Alabama state LP chair Dick Clark just had one covered in his local paper. They didn’t just cover it, they printed it verbatim (with the exception of a minor change regarding his place of employment — which was requested by the candidate). Here’s the release:
FOR IMMEDIATE RELEASE: Clark Campaign Picking Up Steam in District 79
AUBURN – The Dick Clark state legislative campaign in Alabama’s 79th district is picking up steam as campaign volunteers near 75% completion in ballot access petitioning efforts.
Clark is a 2004 Auburn University graduate who now works as a librarian [in Auburn]. His first bid for public office was a 2002 race for Alabama Public Service Commission, Place 1.
Clark states, “My reason for entering this race is that I believe that the 79th district is already fairly libertarian. It is time that the district’s voters have the option to vote for a real fiscal conservative who actually intends to reduce state taxes and expenditures and who will stand firm for the constitutional rights of his constituents.”
One campaign pledge by Clark is to accept no state compensation if elected. This pledge is intended to convince voters of his sincerity, explains Clark.
“I really want to reduce state spending, so we can start with my pay and work from there.”
Clark is unopposed in seeking the Libertarian Party of Alabama’s nomination this Saturday at the LPA state convention in Montgomery. More information is available at.
Candidate, Alabama House of Representatives (District 79)
Auburn District Chairman, Libertarian Party of Alabama
At this time, the Opelika-Auburn News hasn’t updated its online version, so I can’t hyperlink what they printed. Note that the release didn’t contain hype, was brief and to the point, and was written in such a manner as to make it easy for the local paper to print. It wasn’t a multiple page philosophical treatise. It didn’t even include the words theocrat, socialist, fascist or statist. It was written in a manner to be printed — which it was. Success rocks, but many LP press releases I see don’t.