This has been circulating in my inbox for a couple days — Hormone Spray Is Found To Bolster Trust in Others:
Ernst Fehr, director of the Institute for Empirical Research in Economics at the University of Zurich and one of the scientists who conducted the experiment, said the peak effect of oxytocin was seen after about 50 minutes and it wore off after two hours.
“Some may worry about the prospect that political operators will generously spray the crowd with oxytocin at rallies of their candidates,” said neurologist Antonio R. Damasio of the University of Iowa, who has long studied the neurobiology of human emotions and who wrote a commentary accompanying the study.
At the same time, he added in an interview, politicians and marketers were probably already triggering the natural release of oxytocin in the brains of audiences through their campaigns. “I am more alarmed about the manipulations of marketing than the possibility of oxytocin sprays,” he said.
Huh, so it turns out Big Brother is actually a cologne, whoddathunk?
But seriously, how long do you think it will take before car dealerships install oxytoxin spritzers at the showroom door and auto industry profits shoot through the roof?