I’m reading Joe Trippi’s book, The Revolution Will Not Ne Televised, and I have to say it’s really good. Actually, it’s better than good, it’s undoubtedly going to be the future playbook for every underdog campaign manager. He explains in easy to understand language that political television advertising is top-down but that the Internet is a whole new head of an old beast: participatory politics.
It’s funny that when I bought it at Border’s, the guy in front of me had just purchased the last copy of the 9/11 commission report. When I placed the book on the counter, I told the clerk that anyone could download the thing for free. He asked me if I’d read it and what I thought of it. I told him there was nothing in there we hadn’t heard before, except there was still no one to blame for the shortcoming in intelligence; Somehow not a single person was culpable for this disastrous atrocity. The clerk asked me about Trippi’s book and I told him I was hoping to be able to use it for the Badnarik campaign. He seemed surprised and said that he was thinking about voting 3rd party this year. I laughed and said the other two guys suck. He agreed.
I’m still shocked whenever I meet people who are also in tune to what appears to be common sense, and they reject both Republicans and Democrats. It’s happening more often now, and I don’t usually have to bring up politics, it’s on everyone’s mind. Even my 79-year-old grandmother calls me up to talk about how bad of an idea Iraq was. It’s baffling. But the one place I find the most common-sense people who value meritocracy is the Internet.
It’s amazing that Joe Trippi pointed out and utilized the Internet in a manner that made every voice heard and grouped them together efficiently into support roles. Trippi was able to grow a grassroots campaign with real energy and a real message (as opposed to those politicians who speak out of both sides of their mouth).
While I’m not a fan of the Democratic party or their policies, this is definitely a book everyone in politics or who wants to work in campaigns should read. We’re already applying some of the ideas to the Internet strategy of the Badnarik presidential campaign (admittedly, some of the staff “just don’t get it” and view the Internet as just another tool). I’d like to think that we could actually get Badnarik elected, not just swing a fraction of the votes away, but cut through the partisan bullshit and actually get Americans to wake up and realize that the current bureaucratic entanglement is a poison, one we’ve been steadily increasing in dose for the past 60 years.
And of course, I realized right away that Badnarik had some shortcomings, as any human will. And no one really knows he’s an option since there’s little media play. But I’d rather work on rebuilding and restoring an old under-oiled engine with strong parts and good fuel than dare to use a shiny motor where the fuel has been switched with thick molasses and sand, the guages are all in the red and it’s shaking violently as it prepares to explode.