Going Sideways (This is not Political)

I think I finally hit the mini-audience blogging wall (I mean that in the nicest possible way). You know which one it is… you can post daily, perhaps even multiple times a day (though I think that’s overkill). But you’re in the twilight zone. You have between 25 and 40 people who read what you have to say on a regular basis, but you’re still kind of an afterthought (good God, did I actually just say that? I meant thousands, THOUSANDS of people read this, and I have the intelligence briefings to prove it).

You need a breakthrough, because after all, this shit is purely egotistical.

So you think about how to sucker… I mean draw people into coming to the site. Maybe you post comments to other people’s sites and hope people click your name which is conveniently href-ed. Maybe if you pick up on a meme and trackback it, hoping people will come in droves. Maybe you eat your own soul and blatantly sell out in a bad way.

Or you get lucky and make a stupid infographic that everyone and their friend links to. Maybe you post that to Fark and Boing Boing and they totally give you 15 minutes (not me, I’d never do any of that).

Or maybe you get all self-referential, and everyone proclaims you a genius for being introspective. I can imagine the comments now: “Nah, that one is total bullshit”.

Don’t believe for a minute that bloggers don’t post fake comments. If they can’t get feedback, the next best thing is the illusion of feedback and agreement. Or they don’t have comments at all, in which case it’s a total crapshoot at figuring out popularity.

Know this, popularity feeds on itself.

But that’s not enough is it? Tolstoy only had to write two long ass books in order to secure his fame, but this is the 21st century and you are expected to perform daily in a never-ending encore of greater skill.

Even if you shotgun blast your way into different memes and shoot up in popularity for a few days, sooner or later things will get back to normal. Except that’s not enough and you want massive, consistent, traffic because you have to FEED THE EGO.

So you pool your strength and try and create that one thing that will make you matter. And you try and do it in a way that’s not selling out or eating your own soul, or completely fucking up everything you stand for. And you pray that everyone will look at you after that and say “hey, this guy’s pretty interesting, perhaps I should read this on a regular basis…”

Well, I created that thing.

Only you’ll have to come back next week in order to find out what it is.

Am I interesting yet?

Stephen VanDyke

I've published HoT along with about 300+ friends since 2002. We're all Americans who are snarky and love our country. I'm a libertarian that registered Republican because I like to win elections. That's pretty much it.

  1. Or maybe you get all self-referential, and everyone proclaims you a genius for being introspective.

    Nah, that one is total bullshit.