President George W. Bush has another search term to add to his collection: “failure“. Typing the word into Google now turns up Bush’s biography on the White House website, and interestingly enough Jimmy Carter’s bio is number two and Michael Moore’s website trails in third. Previously, it took the complete phrase “miserable failure” to return Bush in the top position, but some people have apparently decided to strip him of his “miserable” status.
In what has become a war of political search-engine manipulation, John Kerry’s presidential campaign site is the number one term for “waffles” and a search for “weapons of mass destruction” lists a faux error page claiming that “These Weapons of Mass Destruction cannot be displayed”.
A Google-bombing occurs due to Google’s search algorithm which assigns higher scores based on the way people link to items. For example: enough people have linked to Kerry’s campaign with the word “waffles” in order to push that word to the top of the results.
Meanwhile, a search for “viable alternative” is as of yet, still not google-bombed.