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If you’ve been visiting Hammer of Truth for any length of time, you might know that I’ve been working with the Badnarik/Campagna ’04 presidential campaign. Well, a lot of hard work has come to fruition tonight with the transfer to a new redesign of the campaign site.
It’s been a tough campaign to work on for, and if anyone doubts Joe Trippi’s metaphor of everyone trying to steer the ship away from the iceberg ahead (and creating little more than a wiggly path straight for it), then all you have to do is work on one. I’ve had my share of spats with the campaign (including heated email exchanges with campaign manager Fred Collins), and while we all have our opinion of what the best strategy is to garner much needed media attention, I believe we are on course to create quite a disturbance in this year’s political season. Incidentally, I was able to meet Fred on Sunday at a fundraiser when Badnarik was in Atlanta, and we were able to amiably discuss campaign strategy and how it dovetails with web strategy.
Already we are looking at unconventional forms of advertising and have quickly found out that most media outlets will shun a candidate for converage unless they advertise on their network (a perverse form of quid pro quo, but it’s true). Because of these types of hurdles, internet media strategy is being kicked up a notch, and a script has been developed and is under consideration for humorous campaign ads that will only be released on the web (and I expect will be picked up by media outlets and pundits). Be on the lookout for those.
Anyways, I want to thank you for continuing to keep this blog in your blogrolls, your RSS readers and in your bookmarks, because I know I’ve definitely been slacking when it comes to posting here. With 8 hours a day dedicated to my job and most remaining time spent working on the campaign, it’s been nothing if not impossible to actually come up with quips and clever analysis for this site. I think things are starting to level off now, so I’ll be posting on a more timely basis.
I look forward to continuing to assist this campaign all the way to the election, and I think we have a fine team of designers, developers, sysadmins and internet geeks on our team. I thank each and every one of them.
» Badnarik/Campagna ’04
» [Badnarik Press Release]