On Monday night, Hurricane Sandy hit the armory of the New York Army National Guard’s 69th Infantry Regiment, leaving the soldiers without power, hot water, or anything but the most rudimentary means of communicating with the outside world. So the next morning, the Regiment’s officers made an emergency plea — to the producers of the Victoria’s Secret fashion show.
As they had done for the last three years running, the lingerie company was holding its annual television event at the Regiment’s historic armory, located at 25th street and Lexington Avenue in Manhattan. For the show, the producers had hauled in eight massive 500 kilowatt generators. Of course, the producers said, we’d be happy to help. Hours later, the lights flashed back on.
“We were dead in the water until Victoria’s Secret showed up,” says Capt. Brendan Gendron, the Regiment’s operations officer.
But that wasn’t the only thing the lingerie company was better at than the National Guard:
The soldiers were still having communications problems, though. Many of the local cell towers were down, and so was the armory’s internet’s connection. Luckily, Shapiro had answer for that, too. For the show, he had leased a T1 line connected to a microwave dish on the roof. “We plopped two routers in their command center,” he says, “and now they’re sitting on our internet backbone.”
The troops also needed help distributing food. The Federal Emergency Management Agency had begun bringing tractor-trailers’ worth of emergency provisions to the armory. It was up to the troops to break up the pallets, load them in military trucks, and bring them to the seven distribution centers in Manhattan where the Salvation Army would hand out meals to Hurricane victims. One problem: the 69th didn’t have a fork lift. So again, they turned to the Victoria’s Secret crew.
You gotta love it when the private sector saves the government’s ass in a crisis.
But you really have to appreciate when it’s done by a bunch of people whose job typically consists of making sure scantily-clad girls look good walking down a runway in boa-feathered wings.