Tag Archives: turntable.fm

“Coders are the new rock stars”

I find these kind of startup behind-the-scenes articles fascinating (event though the company is a few years old now). Burt Helm at Inc. Magazine followed the turntable.fm founders (well, founder and chair of the board) around SXSW parties and panels, filling us in on the backstory along the way. They are trying to turn a user base that has essentially flatlined back into eager acolytes.

The money-man Seth Goldstein is a digital talent-broker and investor:

Goldstein’s latest read is simple: Coders are the new rock stars. Twitter’s Jack Dorsey and Facebook’s Mark Zuckerberg built sites that attract crowds of millions, but they don’t completely understand how they did it—and neither does the money backing them. It’s not as if they do market research. So venture funds now bet on hackers the way record labels bet on rising pop stars, hoping that someday soon, they will make something wild, new, and insanely lucrative. see more…

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