What dollar store locations reveal about America…

It’s not poverty that’s driving the boom, but anxiety. Though 42 percent of the stores’ customer base earns less than $30,000 per year, Dollar General notes that 22 percent earn $70,000 or more. Much has been written about how post-crash consumers are dialing back their spending, paying down their debts and increasing their savings – a “new normal” in which conspicuous frugality replaces conspicuous consumption.

posted by vforvandyke

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