Mad Men’s Don Draper, that is. It’s apparently a slow news day at Politico:
He may not drink or cheat, and he lacks the fictional ad-maker’s charisma, but Democrats, despite the potential perils of such a strategy, remain determined to paint Romney as a throwback to the “Mad Men” era — a hopelessly retro figure who, on policy and in his personal life, is living in the past.
President Barack Obama has noted the presumptive GOP nominee uses archaic turns of phrase such as “marvelous” and warned in an email to donors Thursday that his rival would usher in “a social agenda from the 1950s.”
The president’s chief strategist, David Axelrod, has gone further, quipping that the former Massachusetts governor “must watch ‘Mad Men’ and think it’s the evening news” while jabbing that Romney’s views are out of a time when “bosses could dictate on women’s health.”
And Democrats unaffiliated with Obama’s campaign are upping the ante, raising questions about just how much a stay-at-home mother like Mitt Romney’s wife, Ann, can relate to modern women — an explosive argument that came back to singe the president’s team in recent days.
Even a Romney ally and prospective vice presidential choice, House Budget Committee Chairman Paul Ryan, managed to underscore the Democratic line of attack at a meeting with about two dozen editors and reporters in New York this week, saying: “He reminds me of a lot of people I grew up with, a lot of people I know, who have that Midwest earnestness. He’s kind of a throwback to the ’50s”
This is such a terrible plan. For starters, bad boy Don Draper is cool as fuck drinking and banging women all day, while dabbling in marketing where he sells bold ideas and products to the masses, a quality that is certainly something Romney would love to latch on to. Especially now that he’s going after that mid-West
housewife women’s vote who are faux nostalgic for the more glamorous times of the 1950s.
Also it’s a little telling how much David Axelrod has a hard-on to make this analogy fit, the show’s astute wardrobe and compelling narrative are qualities he’s sure to appreciate.
I’ll indulge in playing this silly game — Romney is closer persona-wise to Pete Campbell, the sly and obviously manipulative junior partner of the utterly fictitious Sterling Cooper Draper Price universe. If the company wins, he’s winning. If the company loses, he’s sure as shit still winning as he walks off with his rolodex — pausing only to step over the corpse of Roger Sterling who’s just had a massive heart attack.