H&R calls it “Just About the Greatest Attack Ad of All Time.” It might be and it certainly tops the famous Willie Horton ad. I may link to the YouTube in my campaign management course and call it “How to Unseat an Incumbent in 60 Seconds”
While I’ve not tracked this campaign (I don’t even know who is/was leading in the polls), I can’t imagine that anything will trump this ad as the most impactful thing the Vernon Robinson campaign does this election cycle.
I know a lot of people complain about negative campaigning, but voters clearly need to know about information such as what’s presented in the video. Good op research combined with clever presentation can unseat even an entrenched incumbent.
Ah, American politics at its best…