(Seattle, WA) ““ Today, the Guthrie campaign launched a new television ad unlike anything his Democratic and Republican opponents have offered.
The ad is first in a series that feature audio from actual Washington voters expressing their conflicting reasons for supporting their candidate of choice. While this may sound tame, it’s the main characters that make the difference. Rather than using the original video from the interviews, the statements are voiced by puppets – paper bag puppets, to be precise.
Besides adding a dose of humor into an otherwise dry political season, the campaign hopes to sway independent voters to support Bruce Guthrie.
“From our conversations with voters throughout the campaign, it’s clear that many people are voting based on what they believe a particular party stands for, rather than looking at the voting record or campaign message,” explains Bruce Guthrie’s campaign manager Travis Wright. “I think these ads highlight the silliness and futility of voting that way.”
With less than 2 weeks until the election and absentee ballots already mailed, it’s impossible to predict what impact these ads will have on undecided voters and the more than 50 percent of voters who might otherwise sit this election out.
The 30 second television spot will begin airing today and will be available online at www.BruceGuthrie.com and YouTube.com by Friday.