I’m really digging the way Seth Cohn is adding the video element to predicted personalized campaign video would be the norm back in 2004, and it’s really cool to see it starting to make more appearances in high-level races (I’ve been working on getting the Bill Peirce for Ohio Governor campaign to do the same thing, but damn if Cohn isn’t beating me to the punch here).to make it more personal and friendly. I actually
It’s a novel idea and I look forward to seeing where he goes with it, and what ideas I can blatantly rip off for other campaigns, so I figure I’ll just add my two cents on suggestions for what struck me first and some tips for anyone who’s doing video work:
- He’s happy and energetic. This is good and he doesn’t seem like he’s too energetic.
- There’s a bit of an echo. Move the camera closer or hook up a lapel mic.
- It’s a bit dark. Turn on the bright lights and powder his forehead if shooting at night. You can buy a blue “daylight” bulb for this type of filming if needed.
- The background is too generic. I know, I usually tell people to do professional headshots on a white background (not sliding door curtains though, errr), but when it comes to video, a darker background is actually better for making you pop out more. Move him into the library with some books behind him. Cliche as hell, but it works.
Ok, I know that’s all kinda negative and shit, but seriously, I do like the video and I think it’s a hell of a novel idea to incorporate it into campaign sites. Libertarians are so often left out of the media loop and they somehow forget that they can easily put their own video up and talk directly to voters. Imagine a video preamble to every campaign issue page… now imagine video responses to your competitors, laying down the smack Daily Show style (I know, a stretch, but if I ever run for office I swear I’m doing it).
Update: The Matthew Dailey over at the YouTube levelling the political playing field and says:a WaPo article about
Being on YouTube allows a political candidate to reach the largest possible audience, with 80 million videos being watched on the site every day. The site could be especially beneficial to LP candidates who have trouble getting coverage in the mainstream media.
For a party and it’s candidates that are starved for conventional media attention, the obvious strategy is to route around the MSM and take the message directly to the voters. It doesn’t get any more convenient than YouTube.